Problems in Management of FEC Members

At present, there are many problems in the management of many children’s playground business members, such as:

1. Excessive attention to the development of new members, lacking of maintenance services for old members, and insensitive to the loss of old members.

2. Customers are not subdivided, the frequency of member communication is too high, the purpose of communication is too direct, causing harassment and resentment, the communication channel is single, and the communication habits of customers are not understood.

3. The collection of member information is not comprehensive enough, and there is a lack of management of the various life cycles of customers, and it is impossible to activate the secondary consumption of members through information analysis and effective activity plans.   Lack of long-term membership management awareness, simply understand the membership system as a promotional offer, ignore other more needs of members, and lower the consumption level of members.

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